Hello, everyone. This is Rupesh from Tech4Nepal and I welcome you all to this interesting session on What is Digital Marketing. Over the past few decades, marketing has had to keep up and content with leaps in technology and our relationship to it ever since. In today’s world where the internet is entwined with everything we do, the importance of digital marketing has become very clear. It has also become an integral part of what business means to its customers. So in this post, you will learn about digital marketing on the whole but before we get started, let’s take a quick look at the agenda for today’s topic.
Evolution of Digital Marketing
So first of all, We’ll be discussing the evolution of digital marketing in this topic will know how digital marketing came into existence. What is the history behind it? And what was the Major Impact it had so once you’re clear about the evolution of digital marketing will move forward and discuss what exactly is digital marketing?
What are the mediums through which you can achieve digital marketing next up we have why do we need digital marketing? So in this topic, you’ll understand why exactly digital marketing is required for.
Scope of Digital Marketing
there are various scopes of digital marketing as you all know. No scope of any technology or any programming language is very much important. So we’ll be discussing its scope and we’ll take a look at the different types where you’ll be understanding about SEO content marketing, paid marketing, and many more. So once you clear with the types will move ahead and take a look at the challenges that you’ll be facing while working on digital marketing. So I hope the agenda was clear to you.
So let’s get started in this world where we have more than a hundred million people who use social media on a regular basis are expected to be at least familiar with the core topics of digital marketing in simple terms, I would say digital marketing is the promoting of products over the Internet or any form of electronic media. Now people consume digital content on a daily basis the like for example in the beginning we would read all the news or the day-to-day use over the newspaper. But ever since we’ve got smartphones, we’ve got Desktop/Laptop everything is bound to the online activity.
So very soon the normal Getting platforms will disappear by replacing it with a digital Market, which can completely take over the industry. There are so many advantages which you cannot even count. Now if we talk about the history of the evolution behind the growth of digital marketing, then this was first used in the early 1970s where a programmer called Ray Tomlinson sent the first email, and through this, it was established that you can communicate using machines.
Did they know that digital marketing would create a revolutionary within the field of selling as a variety of users increase the landscape evolved from email to look engines like Archie, Yahoo, Google eCommerce sites, like Amazon eBay, and many more and also the better starting point for the history of digital marketing was in the year 1990? This was when the term digital marketing was first Just in the launch of Archie’s first search engine. Now,
What is Archie?
Archie may be a tool usually used for indexing FTP activities allowing people to seek out specific files. Most of you would possibly not know that Archie may be a very first internet program . this is often when the digital marketing term was first used then within the year 1993 the primary clickable web advertisement Banner was released. So this is often also another added weighing for all marketing followed by which within the year 1994 Yahoo was launched which was the primary e-commerce transaction over internet market and also within the year 1996 smaller search engines like hot pot and Alexa were released. Next within the year 1998 Yahoo! Launches Yahoo! Web search.
So during this case, digital marketing has already been grown to at least one extent and this was also the birth of Google. Microsoft also launched MSN within the year 2001 the primary mobile marketing campaign happened. within the year 2003 WordPress was released. I feel most of you recognize how WordPress Works any of the content creators would skills a word press is employed and also within the year 2000-2004 for Gmail, Facebook, and Google goes life. These are the Milestones that digital marketing has achieved.
In the year 2005 YouTube launched and within the year 2006 twitter was launched and also within the Year 2008, Spotify was launched. Google launches its first real-time program leads to the year 2009 and Whatsapp was also launched within the year 2010, which I feel this application is employed by most of them.
Whatsapp is additionally a platform for digital marketing, In 2011 Google Plus and Google Panda was launched, In 2012 Knowledge Graph was launched By Google, and also within the year, 2013 Facebook Messenger app was launched and also this is often the year where Facebook took over WhatsApp also within the year 2015. There was Snapchat.
So, this is often exactly how digital marketing took the mainstream one by one here by here. you’ll see that they’ve encountered numerous challenges and they’ve discovered numerous new things the mass adoption of the web into every lifestyle is that the single biggest event that has affected marketing over a previous couple of decades,
Although early publication software within the first PCS caused search in print Marketing within the 1980s the computers were a touch quite a glorified typewriter and also within the coming few years the number of individuals using the online sword from 16 to 17 million. So this is often a really huge number you’ll see that this How digital marketing was within the play ever since the start.
Now, let’s move ahead and understand this idea. So what consistent with you is digital marketing, so it’s just a platform or it’s just a medium through which you’ll get tons of followers otherwise you can promote your product but that’s not its digital marketing is one among those fancy new buzzwords that are utilized in the recent days.
It encompasses all marketing efforts that promote your product or brand using electronic devices or the web it leverages online marketing tactics like mainly search marketing email marketing, social media marketing, and mobile marketing so as to attach with the present and prospective customers.
So if you go but the definition of digital marketing is essentially internet marketing. it’s also mentioned as advertising and delivered through digital channels the Animals are often social media platforms mobile platforms email or web applications search engines and websites to form it simple for you.
Digital marketing is any sort of marketing product or service that involves electronic devices. So this is often a serious reason why it has been around for quite decades. Okay. So now that you’ve got understood what’s digital marketing, let’s advance and understand why exactly does one get to master digital marketing?
What’s the need and why it is a necessity for you to learn digital marketing?
The major reason would be marketing features a lot of options. it’s always related to the strategies associated with it and also you’ll get creative and experiment with every little aspect of the marketing campaign. But once you compare this with the normal way of selling, this is often impossible, the task that you simply can complete online can’t be through with the assistance of traditional marketing.
So Traditional marketing firms would be printing ads phone communication and also physical marketing now say if you would like to start out your business and you would like to market them. you can’t attend everybody’s house play their doors until I’m getting to start this project or I’m getting to work on this is able to you please help me do it? No, Nobody in recent days does that.
So one platform that you simply can actually convey your views conveys your ideas about what you are going to be doing is digital marketing so you’ll actually get tons of support from the opposite people that are already performing on it and also you’ll get tons of guidance. So this is often exactly why you would like to master digital marketing. now you’ve got understood why this is often required. Let’s move ahead and take a glance at
The scope of Digital Marketing?
Digital marketing has several smaller divisions that employment in several directions yet contributing to the general growth of the firm basically digital marketing is taken into account as an umbrella term which is additionally referred to as data-driven marketing and operates over the digital platform that’s the web for the introduction and promotion of varied goods and services. the longer term of digital marketing is booming not just in one particular country, but all parts of the planet within the year 2016.
The industry was taken all of sudden with over 1.5 lakh job opportunities in digital marketing. Domain well what followed this was a good bigger surprise when the sole half-moon of 2017 marked on the brink of 8 lack of job opportunities, the surveys were conducted by various forums, which have predicted this number to grow with digitalization within the nation. Now the digital marketing industry is at its peak.
The moment thanks to many reasons are these points it’s flexible since the whole work is often done on the web. there’s no Friction of a specific place. It doesn’t matter if you’re at the office or you’re reception, albeit you’re at your native or anywhere, all you would like to try to do is have a tool that’s connected to the web then you’re sorted and it’s very easy accessing.
Digital media is not rocket science. it’s just a bit of cake the most recent of all the users wont to take a minimum of a couple of days to find out the way to operate the digital media. this is often a purely user-friendly medium. It also features a high engagement ratio.
This is also considered to be true because the normal media are being completely overshadowed by the web LED digital marketing thanks to the high engagement factors, the brands and corporations have begun to offer extra emphasis to the ad campaigns run on the web or over the tv advertisements and therefore the next we have got the work opportunities.
Like I discussed the amount of job opportunities within the field of Digital marketing is extremely massive. The more user engagement the more job opportunities. the utilization sector has seen a serious share of jobs generated by the digital marketing domain.
The Courier scope in digital marketing seems very attractive to the masses which is one of the main reasons why the professionals are learning this course to enter the industry. So you’ll needless to say get a promising job if you’re taking up a digital marketing course from editing. The car now and also it helps in getting immediate results and advertisers running a social media campaign can easily measure the performance of the campaign within the real term without expecting long intervals.
You don’t need to wait for any of the results that you are looking for. The result generation is extremely easy. So these are the main reasons for the scope where digital marketing is required. Now that you’ve got understood the scope of digital marketing. Let’s move ahead and take a glance at the Oops, pretty sure most of you’d have encountered the kids won’t realize it could be the sort. But yeah, let me just mention the
Different types of digital marketing
- So the types of digital marketing include SEO, Email content, Social media, and Mobile Marketing So first, we’ll start with learning about SEO.
What is SEO?
SEO is basically a search engine optimization. It is a process of optimizing content technical setup and reach of your website so that your pages appear at the top of the search engine result for specific keywords.
The ultimatum is to attract customers or visitors to your website when they search for products or services related to your business. SEO also enforces the need for user-friendly website valuable and engaging content and credibility for other websites and customers or Visitors are to recommend you by linking to your website or tagging you in our social media posts.
So in order to generate traffic to your website, you can follow the procedures that are on-page SEO & off-page SEO and Technical SEO.
This SEO mainly focuses on the content that exists on the page on the website if you want to research a keyword for their search volume or the intend you can answer questions for readers, drunk higher on the program result pages.
This SEO mainly focuses on all the activities that take place off the page when looking to optimize your website.
This SEO mainly focuses on the backend of your website, like for instance compression CSS file optimization and structured data are the various sorts of technical SEO that can Easy of websites loading speed so this is about SEO or search engine optimization.
Now that you’ve understood about SEO. Let’s move ahead and take a look at content marketing.
So there is a famous saying that “content is king”. Have you guys heard of it? Well, yeah, you definitely have to Quality is the fuel that drives your digital marketing strategies. So content marketing denotes the creation and promotion of content assets in order to generate brand awareness, lead generation, traffic growth, and customer interaction. So if I say content marketing the first thing that anybody would think of is the creation of videos writing blogs and infographics.
YouTube is the second largest search engine on the internet and videos are completely taking over the digital marketing world. So the content marketers or the content creator is making videos that help in brand awareness lead generation and many more A recent report also shows that 75 percent of marketers say video conversation rates outperform other marketing content making videos is also one of the ways in order to get your content to rank.
So this is exactly how content pocketing Works do note. Creating content and offerings of relevant content helps your audience to take you as a valuable source of information. So always make sure that the content is very interesting, so you can grasp their attention now next we have paid search.
I think most of you know what this paid search this is also called pay-per-click, not a paperclip. It is pay per click. So this advertising refers to the sponsored result on the program result pages. So if you search for any of the content, if you find the word add below the title of the topic that is the paid search. So that is actually a paid advertising. PPC ads are visible flexible and effective for several different types of organizations with this paid search. You can only pay when your ad is clicked.
You can also tailor your ads to appear when specific search phrases are entered or targeted some of the channels where you can use PPC are paid ads on Facebook Twitter ads and sponsored messages on LinkedIn. So now that you’ve understood about the paid search, let’s take a look at the social media marketing.
Social Media Marketing
Social media marketing promotes your brand and also the content on the social media channels in order to increase your brand awareness Drive relevant traffic. Also, generate possible results. So if I say social marketing what will be the first thing that comes to your mind? It would be Facebook Twitter Instagram LinkedIn and many more. So people these days mainly rely on social networks in order to discover research and educate themselves about a brand before engaging with it.
So for marketers, it’s not that tough to just post on Facebook or LinkedIn accounts you should also, we’ve social element into every aspect of your marketing activities in order to create an opportunity for sharing now talking about email marketing major companies usually communicate with their audience or customers through email marketing emails are basically used to promote contents events
And also talks about the discounts and also helps in directing people to the website and also in order to succeed in email marketing your You should satisfy all the core attributes like it should be trustworthy that is you need to generate people’s trust with the help of an email relevant. That is the image would be relevant to the topic or the subject that you’ll be discussing conversational.
Okay. So always make it conversational make them feel that you’re talking to them just like a colleague even though you don’t know them. You just have to make sure that you’re being placed into them. You’re portraying your self to be pleasant to be coordinated. And across the channels that are, you would like to get on time together with your marketing males strategic. You should always have a strategy to drive the customers to your website. So now that you’ve got understood about email marketing, let’s take a glance at mobile marketing.
Mobile devices are getting an integral part of our lives. And hence. Marketers need to understand how to communicate on this channel effectively. Like I mentioned you have social media marketing all these Social media marketing applications can be downloaded on your phone and also you can use SMS. So these are the various sorts of digital marketing which is out there and also finding the proper method for your business is the key to success. So now that you guys have understood what are the different types, let’s move on and take a look at the final topic of the discussion that is:-
What are the challenges that you simply face while working with digital marketing?
So the first challenge would be building an effective website. So this is an obvious place to start when a business decides to go online. The first challenge you will be having is to build the best website possible. Some small-scale industries are already trying to find professional web designers who can make their websites look pleasing and also deliver an excellent user experience.
So the way your audience experiences our online presence is a huge factor in the success of your marketing efforts. So this is often a promising Challenge and understanding the audience. So speaking of attracting the right visitors or customers many small-scale Industries. Don’t fully know who to Target. This is whereby a Persona comes in handy buyer personas are essential in the digital marketing world.
They are semi-fictional representations of your ideal customers. So you need to build a rapport with the customer and know what exactly they’re looking for if they’re looking for something that your business deals with you can actually make the first point of contact and also follow up on their progress and the next thing would be creating valuable content. Even if you’ve got a little scale industry, which features a good-looking website without valuable information. Your marketing won’t deliver results needless to say content that’s targeted and relevant to your bias.
A person can attract the right way. A toast to your site. Ideally, that’s a lot of content to create next up. We have promoting content. Even if you’re creating awesome content and deliver your value or ideas to the readers. There is another component that is often overlooked that is promoting the content. There are several ways You can feel your content distribution all of which you’ll take up some substantial amount of your time to try to that’s social media.
This is one of the best Forms where you can actually promote your content like Facebook Twitter LinkedIn YouTube and also email. So this is about the challenges that are definitely hurting the businesses. Okay. So with this, we come to the end of this discussion on what is digital marketing.
I hope you guys are clear about everything that has been discussed in this session. And also if you have any queries related to any of the topics, feel free to reach out to us, and also please do put them up on the comment. Symbols and we would get back to you at the earliest. Don’t forget to like & share the article.
So that’s it from my end guys. Thank you and happy learning. I hope you have enjoyed reading this post. Please be kind enough to like it and you can comment on any of your doubts and queries and we will reply to them at the earliest do lookout for more posts related to this Thank You. Happy learning.
- KDM Digital